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PA's partnership with Land Rover BAR

We helped Land Rover BAR harness advanced expertise and technologies in a bid to win the America's Cup 

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America's Cup 2017 

The America's Cup is an extreme sailing event, it features high speed, action-packed, inshore racing with the best sailors in the world competing on hydrofoiling, wing-sailed 45ft catamarans, “flying” at up to 80km/hour.

In 2015, we partnered with Olympic gold medallist Sir Ben Ainslie and the Land Rover BAR team, in their challenge to win the America's Cup in 2017.


The Technical Innovation Group

Land Rover BAR Technical Innovation Group [H3mBUzcyP-Q]

Together, PA and Land Rover BAR launched the Technical Innovation Group (TIG) to bring together the best of British industry to contribute to this unique technical and sporting challenge.

The task of the TIG was to find advanced technologies and develop them to provide a competitive edge to the team. The TIG, chaired by us, initiated and guided the design team with an external, world-class, multidisciplinary research and development group. The TIG was made up of PA, Land Rover, BAE Systems, BT, Renishaw and BMT Nigel Gee.

Watch this TIG video above to take a closer look at how technology and innovation helped the team to get a competitive edge.

Alan Middleton

“The UK is a world leader in engineering and technological innovation. As an innovation, consulting and technology company itself, PA was proud to contribute its insight and expertise to the challenge, working closely with the Land Rover BAR team and other contributing companies.”

Alan Middleton, PA Consulting Group's Chief Executive Officer

Adam Freeman-Pask

Check out what our own Adam Freeman-Pask, a former Olympic rower with Team GB, had to say about Land Rover BAR team’s preparations for the America’s Cup. The parallels between sport and business have never been clearer. Read below to find out more:

Contact us using the form below to find out more about our work with Ben Ainslie Racing and our technology and innovation expertise.

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