Thank you for joining us on 10 November
On 10 November PA held its first Reinventing Healthcare event. The event brought together a group of people from diverse roles and backgrounds, all with a common passion to improve the future for healthcare.
Prior to the event we captured the views of experts and some of the public on the challenges for healthcare and how they might be addressed.
We set the context for the day by introducing four healthcare futures. Each extreme; maybe unbelievable; for some the reality of some systems today. The aim was to inspire conversation about new possibilities and stimulate unconstrained thinking. A summary of those healthcare futures is shown below together with our participants' reactions to those futures captured in a word cloud.
Well-Tech Future - World of Wellness and Self-Starting Preventative Care
Society expects us to keep healthy. Our good health is a privilege. Industry has responded – wearable technologies and internet-based health services enable patients to manage their own care. We each track our own lifestyle and health trends. Face-to-face consultations with healthcare professionals are readily available, but they’re expensive. People’s health is linked to their social status. We aspire to own the latest tech, have access to the latest preventative pharmaceuticals, and use diagnostic devices and flashy wellness apps.
Apple a day Future - World of Government enforced Preventative Care
The government’s in charge of our good health. It is our right, and for our own good. But in this future world, this ‘right’ comes at a much greater price. There is significant pressure to keep fit and healthy, and government incentive schemes are mandated. This is a world where people’s activity and habits are continually tracked through wearable technology and data. Lots of data. All this data, though, brings risks; misuse of health information is a concern for both governments and individuals. And not everyone is happy with this ‘State intrusion’ on what used to be a private matter. Yet only the very wealthy can afford to escape this State intervention.
Good as New Future - World of Independent Private Doctors, Treatments and Cures
Serious diseases have largely been addressed in this future world. So if you have enough money, good health is easily accessible. But if you haven’t got it, you won’t get it – healthcare is largely provided privately. People have high expectations and the demand for the latest preventative technologies is huge. Of course, aging is inevitable but people who can spend a lot to continue the lifestyle they have enjoyed their whole adult life. Patients are ‘clients’ and doctors are sales professionals. If you have enough money, life is good. People make their own choices about lifestyle – good or bad – and the responsibility for dealing with the consequences lies with whichever system provides their healthcare.
Fix Me Future - World where the Government will pay to fix you
My good health? It’s not my problem. Until it’s my problem. Welcome to the future where we are careless with our health, with the expectation that free treatment will be provided wherever and whenever there’s a problem. Lifestyle illnesses are rife. Hospitals and clinics are overwhelmed. There is a universal focus on keeping costs low, given the constraints on government funding. Innovation is stifled by the scramble to keep up with demand. And a patient-centric view of healthcare has long-since been lost.
We spent a good part of the day in groups exploring some of the big ideas that will be important to the future of healthcare.
Two common themes emerged. The first is the need to reorient services around the people that need them, when they need them and so they can be easily accessed. The second and connected theme is how we create a shift in attitude and emphasis from cure to prevention. These gave rise to the following talking points:
- The need to take greater individual and group responsibility – How do we create an environment where people want to look after themselves and it’s easy for them to do so?
- The power of community - encouraging and influencing the right behaviours in others
- Can we create a social movement for good in healthcare through incentivisation and peer pressure?
- How can we use personalised data to stimulate individual engagement? We are used to personalised data being used in most other walks of life from buying on Amazon, to offers in supermarkets based on our purchases. How can we translate this to healthcare? Can we integrate healthcare data with other lifestyle data?
- How can we affect positive behaviours - can we learn from the successes and failures of ‘No Smoking’ and ‘Do Not Drink and Drive’ campaigns?
- Data to intelligence - How can we use data to improve services and ‘customer’ experience?
- Clinical / lifestyle data analysis to drive intelligent design of health services
- Improving the ‘customer’ experience across health and social care
- Overcoming the fear factor of sharing data - what can we learn from where this has already occurred such as banking?
- Personalisation of health and wellness strategies based on life experience captured from various sources - from the foods we’re buying in the supermarket; to our family medical history
- Leveraging commonplace technology – innovative technology is important; but the effective implementation of existing technologies is more pressing. How do we shorten the gap between technology that patients use in their everyday lives and the use of this technology in the delivery of healthcare and wellness
- Increasingly we manage our lives through our smartphones - are we making the most of this and other mainstream technologies for healthcare?
- How much off-the-shelf technology already exists that can easily make access to and delivery of health services more efficient? Many health providers have access to this technology but do not use it
- Our lightning talk speakers introduced some great examples of where mainstream technologies are being used to transform services – do these inspire further ideas?
- Graham Hill from Fenton Pharmaceuticals gave us his story on the medical advances that have come out of war including the modern tourniquet
- Shafi Ahmed from Barts Health shared his story on connecting people and learning through technology using an app to teach 55,000 people in 4,000 cities across the world.
- Ed Booty from Allied World Healthcare crowdsourced a team to set up a tech platform to target remote rural populations in the Philippines, Cambodia and Malaysia. Symptoms are shared via the platform and those insights are shared with potential partners to acquire funding and appropriate solutions.
- Where we can learn from other industries / businesses - a common thread through our conversations
- Platform technologies have become a feature of how business is done is many other sectors – why not in health? Amazon particularly was cited for its transformation of buying product, using intelligence from individual buying patterns to influence relevant product push and simplifying the buying process - ‘One click’
- Banking is a sector which has transformed its approach to customer centricity and at the same time reduced the fear factor around sharing data.
Shafi Ahmed, Consultant Surgeon, St Bartholomew's Hospital and co-founder of Medical Realities
Shafi is a laparoscopic colorectal surgeon at The Royal London and St Bartholomew's Hospitals. He is currently serving as an elected member of council of the Royal College of Surgeons of England, sits on a number of advisory panels for government and also serves as a civilian advisor for the Royal Air Force. Mr. Ahmed is always looking at ways of translating technology into clinical practice with a mission to provide affordable and accessible surgical training to anyone and everyone using the power of connectivity to allow equitable surgical care.
Edward Booty, Director, Allied World Healthcare
Edward is the Founder of Allied World Healthcare, a non-profit social enterprise delivering basic health services in low-income countries. Prior to this, he worked for Novartis in Mumbai, focusing on the delivery of reduced-margin treatments to rural India, then for the health practice of Capgemini UK, and most recently the NHS.
Dr Nathan Cope, European Digital Healthcare Director, Otsuka Pharmaceutical Companies Europe
Dr Nathan Cope has worked in the pharmaceutical, healthcare and consultancy sectors. He is currently assessing the value of technology to support mental health providers and commissioners in their decision-making by providing data-rich insights on individual patients and populations, ultimately helping healthcare systems transition from a "point in time healthcare" to "continuous healthcare".
Graham Hill, Managing Director, Fenton Pharmaceuticals Ltd
Fenton Pharmaceuticals was formed in 1993 and specialises in both professional and consumer health medical products. Since the start of the Iraq war our pre-hospital emergency care equipment has been used on every injured British soldier.
We are a family run business. The MD, Graham Hill, has over 30 years of experience as a military medic and is passionate about the products that they help develop and supply, from haemostatics to bandages and tourniquets, as well as our sun and skin creams!
We are very proud to supply the MoD, NHS, RNLI & many other front line organisations.
Milind Kamkolkar, PA expert in Life Sciences
Milind brings a diverse range of experience and skills from start up through enterprise consulting in Life Sciences and Healthcare. Milind’s focus has been around exploring disruptive technologies and their application in exponentially evolving medicine such as blockchain, digital health, big data and AI. Most recently, Milind was Chief Data Officer in Digital Medicines at Novartis where he drove industry leading solutions integrating digital and tech to address better health outcomes.
To find out more about the event or to speak to a PA healthcare expert, please contact us.