The past few years have seen a dramatic boom in the consumer products market. Now the global economy is slowing down and the pressure on investment in innovation is growing. At the same time consumers, more than ever, are seeking better value, increasing the demand for new products and services.
The result is a proliferation of products offered to a vast number of customers and rising - costs and profit margins are under pressure. This means end-to-end product innovation is the key to future growth and profitability, with increased focus on speed to market, complexity and cost reduction, and stretching category boundaries.