By Richard Coughlin, PA financial services expert
When it comes to aligning business structures to countries, products, functions or customer segments, getting it wrong can be, at best, a waste of money. But at worst? It’s destructive. Operational ineffectiveness creates confusion around intent, market inertia and slows down service.
Successful businesses can boost their earnings performance by bringing strong and differentiated propositions to market, building effective channels and managing highly effective supply chains. But many of these same businesses are failing to capitalise on potential value because their internal workings are inefficient and ineffective.
So what does success look like?
Let’s take a consumer goods and manufacturing company we recently worked with. Facing stagnant growth despite efforts to expand internationally, they needed help developing their expansion strategy and capability.
We created a cohesive unit to drive international expansion by joining up multi-regional R&D, manufacturing and marketing capabilities. This meant they had a blueprint for successful expansion into new geographies.
The business reaped the benefits of embedded international growth capability, a significantly increased pace of expansion, hundreds of millions of pounds worth of revenue growth and significant cost benefits.
How to deliver success
Most successful businesses are those that are crystal clear on their purpose. They have teams that understand how they contribute to success and work flows seamlessly through the business to deliver for customers. There’s enough control to ensure delivery, but without the dead hand of bureaucracy dragging everyone down.
Creating a well-designed business builds value through reducing internal operating costs and releasing the true potential of the people within it. This potential helps to create better products and services, to win more customers and to earn and retain greater value.
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