Can IT get you closer to your customers? You wouldn't think so. After all, one of the most obvious effects of IT is to automate - to standardise transactions and exclude people from the process. Which is why PA Consulting Group is undertaking joint research with the London School of Economics into opportunities to use new collaborative information technologies to put the customer relationship back into business.
The research highlights the potential to use IT to enhance listening and engagement with customers, and enable new levels of IT enabled intimacy with large groups of people - social networks. As a result you can create a step change in the rate of innovation in products and services. This is reiterated by PA's strategic insights survey with Harvey Nash that found organisations are using a lack of cash to stimulate fundamental changes in the role of technology in their organisation - and in effect innovate their way out of recession.
PA helps organisations shape new thinking. Our innovation unit specialises in those IT developments that have far-reaching commercial potential. PA’s FutureWorlds methodology enables organisations to craft longer-range plans when the future is uncertain.
Most importantly, PA enables organisations to make innovation a reality by delivering the underlying system or process change. Innovation demands robust solutions delivered quickly, iteratively and flexibly. That way the fulfilment becomes part of the innovation. Our Solution Builder approach is designed to support this style of working. Whether its developing a global e-procurement system in fifteen weeks, or building systems that run Singapore's deregulated electricity market, we have an unrivalled track record of delivery.
Our teams have the deep sector expertise, technical skills and drive to deliver systems on time and budget to address the most complex problems and always take a customer perspective.
To receive updates on our innovation thinking or to arrange a workshop to look at how innovation may apply in your organisation contact us now.
