Insights/Case studies/Newsroom/CareersCareersCareersPartnersConsultantsTechnology innovationCorporateEarly careersSearch Jobs/About us/Contact us Global locations

Search paconsulting.com
  • Phone
  • Contact us
  • Locations
  • Search
  • Menu

Share

  • Add this article to your LinkedIn page
  • Add this article to your Twitter feed
  • Add this article to your Facebook page
  • Email this article
  • View or print a PDF of this page
  • Share further
  • Add this article to your Pinterest board
  • Add this article to your Google page
  • Share this article on Reddit
  • Share this article on StumbleUpon
  • Bookmark this page
.
 
Close this video

True innovation requires behavioural change

Stefan knapp | Finans.dk | 9 december 2016

Read the full article in Danish

PA’s Stefan Knapp, a business transformation expert, has had a byline article published in Finans.dk explaining why innovation is necessary for survival. According to Stefan, innovation is a concept with its own built in dilemma. He outlines how most people agree companies must keep innovating but how reinventing products and services is a tough nut to crack. 

The article explains that changing behaviour is against human nature unless it’s a threat to our very existence. 

Stefan says: “Innovation is absent because leaders are unable to foster innovation as a natural part of the company’s DNA. Moreover, the inability to create a trial-and-error culture, room for leadership and new competencies makes it very difficult to implement a true innovation culture.” 

According to Stefan, the leaders who work with a trial-and-error approach are able and willing to kill projects that are bound to fail and start new ones. Creating room for leadership means having confidence in company leaders and their ability to drive an innovation agenda. Finally, creating new competencies means understanding and defining the skills you need to be innovative. 

“Innovation leaders such as Steve Jobs and Elon Musk have a rare ability to perceive the reality of the future in the present and act on it,” concludes Stefan.

Stefan Knapp is business transformation expert at PA Consulting Group 

Contact the innovation team

Anita Chandraker

Anita Chandraker
PA innovation expert

Email

Connect

 

By using this website, you accept the use of cookies. For more information on how to manage cookies, please read our privacy policy.

×