Insights/Case studies/Newsroom/CareersCareersCareersPartnersConsultantsTechnology innovationCorporateEarly careersSearch Jobs/About us/Contact us Global locations

  • Phone
  • Contact us
  • Locations
  • Search
  • Menu


  • Add this article to your LinkedIn page
  • Add this article to your Twitter feed
  • Add this article to your Facebook page
  • Email this article
  • View or print a PDF of this page
  • Share further
  • Add this article to your Pinterest board
  • Add this article to your Google page
  • Share this article on Reddit
  • Share this article on StumbleUpon
  • Bookmark this page
Close this video

Dyson’s perfectionists invent a future beyond vacuum cleaners

Michael pooler and peggy Hollinger | financial times | 8 February 2017 

PA Consulting Group's Steve Carden, a technology and innovation expert, is quoted in an article in the Financial Times. The article looks at Dyson, the UK company, and its ambition to move into frontier technologies such as AI. The company is currently known for its engineering inventions which transform everyday tasks such as vacuum cleaning.  

Commenting on this ambition, Steve points out that the company’s painstaking development process — some products have taken more than a decade to come to market — is out of step with the fast pace of many high-tech industries. He says: "The market for a vacuum cleaner is on quite a slow life cycle. In effect, you get breathing space [to optimise and improve the product].”  


Find out more about our work in consumer and manufacturing.

By using this website, you accept the use of cookies. For more information on how to manage cookies, please read our privacy policy.