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Global teams try to break communication barriers

financial times | sarah murray | 28 February 2017

PA’s Jennifer Cable, a talent management expert, is quoted in the Financial Times in a special report on global best practice in employment.

The article looks at how technology can improve the collaboration between colleagues who are working in different timezones.

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The article explains that while Jennifer was working in China, she had a conversation with colleagues about being a rounded individual. However, she says: “They genuinely thought I was encouraging them to eat more.”

Jennifer goes on to say that when working virtually, the potential for such mix-ups is magnified. “When we communicate, so much is picked up from body language,” she says.

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