Insights/Case studies/Newsroom/CareersCareersCareersPartnersConsultantsTechnology innovationCorporateEarly careersSearch Jobs/About us/Contact us Global locations

Search paconsulting.com
  • Phone
  • Contact us
  • Locations
  • Search
  • Menu

Share

  • Add this article to your LinkedIn page
  • Add this article to your Twitter feed
  • Add this article to your Facebook page
  • Email this article
  • View or print a PDF of this page
  • Share further
  • Add this article to your Pinterest board
  • Add this article to your Google page
  • Share this article on Reddit
  • Share this article on StumbleUpon
  • Bookmark this page
.
 
Close this video

4 ways dwindling pharma sales detailing will affect the cloud   

medical marketing & media | 13 october 2016

To read the full article in Medical Marketing & Media click here.

PA life sciences expert Milind Kamkolkar weighs in on one key way the decline in pharma sales could affect the cloud.

According to Milind: We will see a shift from siloed content orchestration to “experience-driven” content orchestration, with a need for more unstructured data types and behavioral analytics.” 

The innovation drain

How organisations can stop wasting their best ideas

download the report

Milind added: As a result, dynamic content approval processes may move to artificial intelligence with built-in compliance. Dashboards with evolved key performance indicators will tell a story rather than just provide metrics. As a whole, the focus will move from next best action to next best options with personalization as a key focus, while maintaining the balance between physical engagement and digital preferences.”

Milind concluded: Historical retention of changes to content will be required, particularly for European countries where regulations are strict regarding off-label and promotional activities. Moving forward, mobile first as a deployment capability will be the norm, with web-based delivery de-prioritized for detailing.”

Find out more about our work in life sciences.

Contact the life sciences team

By using this website, you accept the use of cookies. For more information on how to manage cookies, please read our privacy policy.

×