One of the challenges of running a major cruise line is supplying thousands of passengers with food, drink and other essential supplies wherever they are in the world. In practice, this means ships needing to take on hundreds of tonnes of material, within a six-hour window, at each turn-around port. The challenge for Carnival UK – which operates the Cunard Line and P&O Cruises brands – was that its business had grown from three to ten ships in 15 years but its supply chain hadn’t developed at the same pace. As a result, it was working with a complex range of products, high levels of inventory and long lead times.
To find out how PA can make your supply chain more responsive, please contact us now.