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European national investment authority: Attracting inward investment through clearer insight

The competition for foreign investment has rarely been fiercer. Political or economic uncertainty in one country can be an opportunity for another to increase its appeal to international investors. That’s why a European inward investment authority asked us to help them understand developments in its priority sectors. These are life sciences, cleantech, food and drink, maritime and ICT. They want to maximise future inward investment opportunities.

Our team brought deep expertise, not least from working with UK’s inward investment arm, and a detailed understanding of the critical factors that drive global companies’ investment decisions. We also used our internal research and our industry experts to get detailed insights into investment trends, company strategies, and political concerns.  But we didn’t just rely on these internal views. We tested our hypotheses with some key Board level stakeholders in global companies. They’re the ones making the decisions about where their companies locate and they gave us some very clear views about the factors that really drive their choice of country. 

We brought all this research together into a series of recommendations for the authority. These included advice for developing options for investors that span a number of different sectors. And we offered guidance for identifying the right priorities in a very long list of opportunities. We also highlighted the steps they could take to promote their work more effectively both to internal and external audiences. 

Our work has given the authority the detailed analysis and evidence they need to compete effectively with other European countries. It will improve their chances of attracting the additional inward investment they want to see. 

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