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Digital technologies, customer behaviours and new business models are changing the world. Every organisation has to decide how it will respond, getting the balance right between protecting current and creating new value. But that's just half the challenge – once you know what you need to do, you need to make it a reality.  

We help you identify how to reinvent your business and services models to capitalise on digital technologies and innovation. Then we work with you to make the transformation a reality, drawing on our extensive experience of applying technology in the real world.

We bring together digital, technology and industry experts to help you create value from digital, no matter what stage of the journey you’re at.

Here’s what we can do:

• Help you decide where you want to take your organisation in a digital world.
And develop a customer-centred strategy and business design that brings your vision to life that your leadership and people will believe in.

• Get down into the detail of your digital transformation.
We’ll write the roadmap that will get you from A to B, and work side-by-side with you to ensure you get there.

• Help you get the best from the Internet of Things (IoT), cloud and other digital technologies.
Our experts live and breathe sensors, wireless communications, cloud services, mobile apps, analytics and wearable technologies.

• Work with you to achieve breakthrough innovation and bring it to life.
From helping you envisage the future to building prototypes of new products that we’ll find there. Our Digital Innnovation Lab can help you 'touch tomorrow's technology today'.

• Protect your most important assets against cyber threats.
Because the financial and reputational consequences of failing to are too important to ignore.


Make the artificial real - Artificial intelligence and automation
Are you ready for the Customer 4.0 revolution?
How agile is your organisation?

Latest insights
and client stories

PA opinion

  • Manufacturing is going digital – how you can make the most of data, AI and automation to boost profitManufacturers have to decide where they sit in this world of new business models, digital value chains and enhanced connectivity – and where they see themselves in five and ten years. But what are the options? In his latest blog PA's Thomas brand discusses how manufacturers could make the most of data, artificial intelligence and automation to boost their profits. 18/10/2017
  • The UN Sustainable Development Goals and the $12 trillion business opportunityThere's $12 billion to be made by businesses whose work advances the United Nation's Sustainable Development Goals (SDGs). And time is ticking: The UN has set 2030 as the deadline to achieve all 17 of the SDGs, which cover a range of sustainable development areas including enhancing health and education, making cities more liveable, and eliminating poverty and hunger. 25/10/2017
  • What do dogs and artificial intelligence have in common? Anyone pondering how to make the most of artificial intelligence needs to be clear about exactly what they want to achieve with it, and what they want it to do. They also need to avoid falling into the trap of comparing it to human intelligence. 12/10/2017
  • Cultural change: overcoming the number one barrier to Agile successChanging employee behaviour is an essential part of any successful transformation programme. But old habits die hard, and cultural and behavioural change is often one of the biggest challenges organisations face. 12/09/2017

Client story

PA in the media


Find out more about our work in digital transformation.

Contact the digital transformation team

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