Insights/Case studies/Newsroom/CareersCareersCareersPartnersConsultantsTechnology innovationCorporateEarly careersSearch Jobs/About us/Contact us Global locations

  • Phone
  • Contact us
  • Locations
  • Search
  • Menu
  • Add this article to your LinkedIn page
  • Add this article to your Twitter feed
  • Email this article


We work with you to develop innovative strategies based in rigorous analysis, market insights and a pragmatic assessment of your capabilities. Our approach builds commitment across your organisation and doesn’t end with just a report. We help you pilot, launch and scale your strategy. 

Our strategy experts work with your senior leaders to solve your most complex and valuable problems. We combine deep sector insights with a rigorous analytical methodology and draw in relevant expertise from our colleagues to offer a richer perspective.

Here’s what we can do:

  • Develop winning strategies that make sense of your evolving market landscape and define clearly where to play
  • Help you define and develop new products, services and experiences underpinned by compelling business models and monetisation strategies
  • Improve the way you deliver your products and services, with support on pricing and loyalty strategies, sales effectiveness, channel strategy and channel design
  • Work with you through the M&A process: evaluating targets, undertaking due diligence, and executing and managing acquisitions. 


Customer 4.0

Latest insights and client stories

PA opinion

  • Our latest research reveals that many organisations are missing out on innovation's potential. Are you? As a leader in developing and delivering innovation solutions across industry, we were keen to know how executives perceive innovation, what value they attach to it, how they embed it in their organisations, and how they use it to drive change. 06/04/2017
  • Are you ready for the Customer 4.0 revolution?As customers today – be that consumer, citizen, business-person, or patient - we're more empowered than ever before, enabled by proliferating choice and hyper-connectivity. We're also increasingly focused on end-outcomes rather than just features, brand, and even experiences. Organisations who fail to recognise this fundamental shift risk a rapid decline in relevance and value to their customers. Welcome to the world of Customer 4.0. 02/03/2017
  • The customer-led revolution: Responding to Customer 4.0Proliferating choice and hyper-connectivity mean customers are more empowered than ever. Technology and generational dynamics have changed the way people connect and relate, placing customers at the centre of their own universe 28/02/2017
  • Getting to grips with omni-channel: optimising the customer journey to increase salesLinked together to build a continuous picture of the customer journey, transaction data can show you where the digital customer experience you offer is working well and where it's causing you to loose business. An innovative process mining technique, developed by PA Consulting Group and Eindhoven University of Technology, links the data from different systems for you. 18/03/2014

Client story

PA in the media


Find out more about our work in strategy.

By using this website, you accept the use of cookies. For more information on how to manage cookies, please read our privacy policy.