Logitech X Shroud

Just as we were about to kick off what was intended as a highly intimate design process, the pandemic hit. So, we had to adapt and redesign our intensive, human-centric approach in order to remotely achieve a level of precision and comfort worthy of Shroud and Logitech to put their mark on.

Remote collaboration

Shroud’s reputation is undeniable, with around seven million YouTube subscribers and over nine million followers on Twitch. The team wanted the design process with Shroud to be completely collaborative in order to gain a depth of understanding of his specific needs and desires for a gaming mouse – to somehow capture what makes Shroud exceptional as a gamer and bottle that in a visceral design.

Our first step was to redesign the iterative process for remote collaboration. We sent care packages to Shroud full of prototyping gear that was tailored to his needs so that he could express exactly what he wanted and perform ergonomic tasks that would arm the design team with great data. We met with Shroud often, discussing his ideal grip, weight, button positioning, texture, design and what this product meant to him. He not only wanted to create his ideal piece of equipment, he also wanted it to be highly appealing for his, and Logitech’s, fans.

Making it real

The result is the Logitech G303 Shroud edition – a wireless, lightweight, pro gaming mouse. The entire process was a collaboration between us, Shroud and Logitech to design their first-ever signature model. By tuning into Shroud’s specific needs, we were able to craft the design and ergonomics to deliver a product that matched his status. Shroud is considered one of the best aimers in the game, and the new G303 gives him the ideal weight and grip for that perfect shot. It’s Shroud’s perfect mouse; that’s endorsement enough.