Digital strategy expert Darrell Ross joins PA Consulting as a Partner in the Consumer and Manufacturing practice

Darrell will help clients leverage digital, data and analytics capabilities to activate their growth strategies and unlock value through improved experiences, new products, and operational transformation. At PA, he will bring a strategic, technical, and analytics background that spans ecommerce, digital marketing, UX design, personalization, end-to-end digital solutions, and custom application development.

Darrell has 25 years’ experience helping clients transform their enterprise capabilities and has advised global B2C and B2B brands, such as Nike, AT&T, Caterpillar, T-Mobile, and Disney. He joins PA from Prophet where he was a Technology and Data Strategy Offering Lead. He also served in leadership roles at Accenture, EY, Digitas, and several start-ups focused on analytics and software development.

Successful consumer, retail, and manufacturing companies innovate constantly to build a more sustainable future by creating new revenue streams, transforming operations, and building competitive advantage. PA’s unique teams of strategists, designers, scientists, technologists, and engineers help at every step of the journey. PA recently worked with Unilever to create a world leading predictive tool that monitors and accurately predicts COVID-19 trends. PA and pest control service company Rentokil developed a cloud platform that connects devices to collect, analyze and share data. The cloud platform operates in 12 countries with unlimited scalability and improves service to their customers. And Pret A Manger retained PA as part of their long-term digital transformation to collaborate on the design and iterative launch of their new digital customer experience and platforms to support Pret’s digital initiatives and innovations.

John Cala, Head of Americas at PA Consulting, said: “We are thrilled to welcome Darrell to the team. With his strong data and analytics background, he will help clients overcome data and digital challenges and grow our Consumer and Manufacturing practice in the US.”

Darrell Ross, digital strategy expert at PA Consulting, said: “I look forward to working with PA’s talented team of strategists and technology experts to help solve our clients’ biggest challenges. PA’s breadth and depth of capabilities in digital, data, technology, and process transformation gives us a unique position in the consulting industry and serves as the ideal platform to drive real-world, durable impact for clients.”