Empowered consumers

PA Consulting's Matt Millington considers why sometimes friction is needed to build customer experiences.

Investing in breakthrough innovation is critical for organisations who want to futureproof their growth. Our research, ‘The Breakthrough Brigade’, gives you the tools to grow at scale.

We worked with Photobox to re-build, modernise and improve their creation studio product – which allows users to create personalised products – and led the migration of their key brands onto a single global e-commerce platform.