Client Story
Sparkler
Around the world, COVID-19 has transformed society on so many levels, forcing consumers to respond to social, political, economic, professional and personal changes in real-time. Organisations must rapidly address evolving consumer behaviours. Our consumer insight team saw an opportunity to quickly launch a research project to explore these changes in the UK. To date, this research has provided insights into over 10 industry verticals and horizontal topics, helping brands evolve products and services to meet emerging consumer needs.