Consumer insight and market research
Create experiences that people love
Design, innovate, and create brilliant experiences by truly understanding, interpreting, and anticipating the needs, attitudes, and behaviors of people. We ensure that every voice is heard, representing them inclusively at every step.
This human-centric approach is integral to building remarkable things. We use mixed-method research and strategic thinking to uncover deep insights about people - so you can put them at the heart of your business choices.
Validate category drivers, product, and service ideas, or concepts with a large quantitative base, at pace.
Pinpoint territories for innovation by identifying generational insight threads overlaid with design-led provocations.
An ‘always on’ consumer resource to help you put consumers at the heart of your business.
Drive organizational change by understanding, visualizing, and communicating your customers' needs and experiences.
Use insights to create an ownable, unique identity, brought to life with new verbal and visual systems.
Segment consumers to identify growth opportunities and more effectively target products, sales, and marketing.
Innovation at its best
Our multidisciplinary team of 450 designers, engineers, and scientists work across consumer, medical technology, defense and security, energy, utilities, and transport sectors.
From human insights and ideation to concept development and prototyping, from pilot manufacturing to process automation and scale-up, we turn ingenious ideas into physical and digital reality.
- Brand strategy and development
- Design strategies
- Digital design and UI/UX
- Human insights and research
- Industrial design
- Packaging design and development
- Service design
- Sustainable design
- Electrical engineering
- Human factors engineering
- Manufacturing innovation
- Mechanical engineering
- Software engineering
Category defining and award-winning designs
200+ prestigious design and innovation awards with our clients from start-ups to Fortune 50 companies.
International support and resources
We’ve invested in state-of-the-art facilities to bring innovation to life, including design studios, R&D facilities, laboratories, experience prototyping labs, and manufacturing simulations. We are ISO 9001 and ISO 13485 certified.
You’ll find us in:
San Francisco | Boston | Dublin | London | Cambridge (UK)
The PA team brings everything to the table: a deep understanding of emerging trends, consumer lifestyle design, gaming and hardware design. Their vision for the industry is unparalleled.”
The Pret brand is both highly recognizable and exceptionally valuable. PA were brilliant at understanding how to take the brand online, with a customer experience that builds on this value and maintains Pret’s distinctive personality in the market that millions of customers expect.”
Contact us
We welcome all enquiries and challenges. Fill out the form below, and we’ll be in touch.