Survey
The future of gaming
How to meet the demands of next-gen gamers
Gaming is now a cultural cornerstone, shaping worldviews, social interactions, and deeply embedded in entertainment. Yet with the industry predicted to be worth $307 billion by 2027, the next generation of gamers want new things from their gaming experience, and it’s up to gaming brands to deliver.
From our work with leading brands, we know that the future of gaming is evolving. To understand the changing needs of gamers, we surveyed 4,000 in the UK and US, exploring their perspectives and what they seek from future gaming.
Next-gen gamers are 3.3 times more likely to agree gaming is significantly more important than TV.
of next-gen gamers prefer gaming with friends over going out with them in-person (2.1 times higher than other gamers).
Next-gen gamers are twice as likely to want more sustainable ecosystems around gaming.
How we can help
For decades, we’ve crafted impactful experiences for top gaming brands. Ready to meet next-gen gaming demands?
Talk to us about:
- Game, platform, and service design
- Human insights and future foresight
- Wellness-focused design across experiences, products, and wearables
- Sustainable design including circular systems and eco-friendly packaging.
Explore more
Contact the team
Our multidisciplinary teams are hard-wired to help you transform, innovate, and thrive in the next era.